CBS teased an upcoming interview with Apple CEO Tim Cook today that included the outlet reporting the company will make a “big announcement” on Wednesday – but it’s “not a product.” One of the likely possibilities is the launch of the iOS 14 ad privacy feature that gives users a transparent look at how apps and websites are tracking them and the ability to block them. However, other theories are bouncing around today in anticipation of the news. What do you think the “major new initiative” will be?
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