iFixit launches ‘I’m A Genius’ campaign to encourage users to repair their own devices

iFixit has launched a new campaign today called “I’m a Genius” to encourage anyone and everyone to repair their own devices. The initiative calls out how companies use marketing and other strategies to make repair seem out of reach for most people, despite it being doable for anyone. iFixit is also giving away $1,000 worth of tools as part of the campaign.

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